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Cook for the Cure® is a trademark of Susan G. Komen for the Cure®. During 2010, KitchenAid is proud to donate a minimum of $350,000 to Susan G. Komen for the Cure® in conjunction with its pink product collection. In order to generate a donation, consumers must go to CookfortheCure.com to register each pink product purchased. While supplies last. KitchenAid reserves the right to end this program anytime after December 31, 2008.